Inspired by Tory Burch

Today, I was at International Plaza here in Tampa, Florida, for some reason I was feeling very inspired by all of the branding design for the different stores. Everything had a purpose, right down to the door pulls. All those little details add to great design and it makes me so happy to see it done so beautifully! I love retail design, I think it's so important and helps our economy grow tremendously, and people don't even realize it.

One of the stores that really caught my eye and kept me thinking back to it all day was Tory Burch. I have always appreciated her aesthetic, but I love the retail design of her brand.

Image credit

Image credit

Image credit

Full of bright colors, gold and mirror surfaces, banana leaf motives, these stores are glam to the max with a modern edge. Her customers feel inspired to shop there, inspired to stay and they carry this look on when they put on one of her pieces in their daily life. 

I personally love what her design team has put together for her branding image. I feel cheery just looking at these images. 

What do you think? Do you love the bold colors and glam surfaces?

xo}L

Lisa Gilmore Design's got a brand new do!

I am bursting at the seams with excitement to share with you, Lisa Gilmore Design's new look! I liked my previous logo a lot, and it was great for what I was looking for at the time, but as I pursue growing my business, I realized that I have to put more work into creating a whole image/brand. For a few months I have been working with a very talented graphic designer in Miami, Stacye. She is fantastic. Not only is she great at graphic design, but she is fantastic at creating a whole brand. Which, like I said above, is exactly what I wanted.

So ladies and gents, let me introduce to you the new look of Lisa Gilmore Design:

I still loved the stacked look of my name, kept the green color way which I loved but, changed the hue a bit, freshened it up with this fantastic pattern, that I found inspiration from while sourcing wallpaper! (I just sent her a photo of it one day and she came up with this design.) I also still loved the exaggerated "L" in my name, so Stacye kept that as well, she tweaked the font a bit, and voila! My new look! 

Then, here comes the other fun stuff of building a brand! 

Color Consultation gift certificates, amazing little boxes to put them in, new business cards, great little stickers, introduction tags, the works! Isn't she one stellar graphic/brand designer? Working with Stacye, was not only easy but fun! She really loves what she does and you can tell. She will go above and beyond to make you happy and make sure that you and the personality of your business really shine through! I highly recommend her!

I am still working on the actual website and making everything cohesive, but it will be up and together very soon, so bare with me and my web designer as we work on it together. I just couldn't wait to show this exciting new image!

So what do you think?

xo}L